Brand first. Domains compared.

Choose a brand with somewhere to live.

Build a naming brief, check every brand across the same domain policy, and compare acquisition paths without hiding unavailable or uncertain checks.

Naming mode
Domain strategy
Applied policyExact brand preferredPrimary: .com + .ai
Advanced brief and constraints
Primary endings
Acceptable fallbacks

A fair naming process

One brief. Comparable evidence.

Domain availability is part of brand strategy, but it should not secretly become the only strategy. Each concept is generated as a brand first, checked against the same policy, and ranked only after its acquisition paths are visible.

  1. 01Define

    Capture the audience, promise, constraints, and domain policy explicitly.

  2. 02Generate

    Create brand concepts without letting one convenient domain dominate ideation.

  3. 03Check

    Check every exact primary path first, then generate fallbacks only where needed.

  4. 04Decide

    Compare quality, availability, uncertainty, price, and evidence side by side.

Availability is a timestamped signal, not a reservation or trademark clearance. Read the methodology.

Clear answers

Frequently asked questions

Why start with the brand instead of an available domain?
A convenient domain is one acquisition constraint, not the whole identity. Starting with a brief keeps meaning, memorability, and long-term fit in the decision.
Are unavailable and unknown domains hidden?
No. Every checked exact path stays visible as available, premium, unavailable, unknown, or failed so comparisons are honest.
What is a premium domain?
A premium domain is offered above standard registration pricing by a registry, current owner, or marketplace. We keep it visible and show the quoted price when one is available; confirm both purchase and renewal pricing with the registrar because availability and prices can change.
When are prefixes and suffixes used?
Exact primary domains are checked first for every concept. Modifiers are planned only for concepts that do not have a viable exact primary path and only when the policy allows them.
How are brands ranked?
The overall score is the rounded mean of semantic fit, pronunciation, spelling, distinctiveness, future-proofing, domain path quality, and cost. Higher scores rank first; acquisition tier and stable rules break ties.
How long is a guest project retained?
Guest projects expire after seven days and can be deleted immediately from the workspace. Account-owned projects remain until you delete them.
Does a result mean the brand is legally clear?
No. Availability is not trademark or company-name clearance. Confirm the domain with a registrar and obtain qualified legal advice before committing meaningful value.